Ramudden, Chevron, AVS and Fero, known as Work Zone Safety Group of Companies (WZSG), add
four industry leading companies to their Canadian Portfolio
WZSG, the largest temporary traffic and safety solutions specialists in Europe, through its Canadian
subsidiary Ramudden Inc. has acquired 100% of the shares in Canadian Traffic Safety leaders Stinson
Equipment Limited (Stinson Owl-Lite), Stinson ITS Inc., Direct Traffic Management and Dynamic Traffic
With the addition of these best in market companies, WZSG becomes a significant participant in the
Canadian traffic services industry and extends WZSG’s reach into the North America market. “We have
been following the Canadian market closely for the past three years and are impressed with the focus on
improved worker and passenger safety and digitalization. The combination of Stinson and Direct are
perfectly aligned with our strategy of partnering with leading entrepreneurs with a passion for growing
their companies while pushing our industry forward”, says Bora Gulan, CEO of WZSG.
“We have built our businesses by being focused on traffic safety innovation and WZSG couldn’t be a
better fit for us. We look forward to growing with our new team and bringing many fresh ideas and
technologies to the Canada traffic industry”, says James Delamere, President of Stinson Owl-Lite and
Stinson ITS. Peter Wehmeyer, President of Direct Traffic adds, “This exciting new venture uniquely
positions us to bring the vast knowledge and experience of a global group of companies to the Canadian
traffic management industry”.
The Stinson and Direct companies will continue to operate independently under the WZSG umbrella to
provide the same great products and services their customers expect. The companies will also
collaborate to lead the industry by introducing world leading digital traffic management services and a
new focus on sustainable business practices to the Canadian market.
Work Zone Safety Group of companies (WZSG) operates traffic services companies in 12 countries with
over 4,000 employees including, Ramudden (Nordics), Chevron Traffic Management (UK), AVS
(Germany) and Fero (Belgium, Netherlands) and also includes HRS (UK) a company focused on
digitalizing mobility and safety at roads and in work zones.
Stinson Equipment Limited O/A Stinson Owl-Lite is Ontario’s largest traffic safety sign and devices
manufacturing and distribution company with a dedicated staff of over 90. With three locations, Stinson
Owl-Lite also serves the Ontario marketplace with a large temporary traffic control equipment rental
fleet and truck safety upfitting division.
Stinson ITS Inc. is a traffic technology company based in Vaughan Ontario that distributes and integrates
a wide variety of traffic management hardware and software solutions. This includes industry leading
permanent traffic sensors systems as well as temporary workzone digital traffic management
technologies enabled by the internet of things (IoT) devices.
Direct Traffic was established in 2010 as a values driven traffic control services company. Since then
Direct Traffic has established itself as the leader in the market with a focus on quality of work, safety
and customer service. Direct Traffic operates in two locations in the GTHA, with the head office in
Hamilton and a location in Mississauga.